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The cost of legal representation is certainly a factor in your decision as to what law firm will represent you, if you have a choice as to whether you absolutely need representation. There are two parts: (a) attorney's fee; and (b) costs. Attorney's fees are levied in a number of different ways which include: (1) Hourly rate; (2) Contingency Fee; (3) Flat Fee; or (4) Sliding Fee based on income. Ponder all these factors in your determination as to whether you want to move forward with legal action regarding attorney search engine marketing or any other legal matter. So, consider all these factors in determining whether it is right for you to enter into litigation regarding attorney search engine marketing or any other legal matter, presuming you have a choice. You may, or may not have a choice in whether to have legal representation, but, whatever your situation, investigate your options thoroughly.